Real Estate Agents Embrace AI: ChatGPT Mastermind Group Booms
Key Takeaways:
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A Facebook group dedicated to helping real estate agents utilize ChatGPT has exploded in popularity, attracting over 10,000 members in just six months.
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The group, founded by Dylan Lennon, focuses on practical strategies for using AI tools like ChatGPT to improve communication, combat common business challenges, and streamline marketing efforts.
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Agents are leveraging the technology for tasks ranging from creating personalized marketing content to automating lead responses and even generating customized videos.
A Community of AI-Savvy Agents
Dylan Lennon, a Keller Williams agent with a PhD in nutrition and a background in clinical trials, founded the “ChatGPT & AI Mastermind for Real Estate” group last summer. What began as a small gathering of 50 AI enthusiasts has quickly transformed into a vibrant community of over 10,000 real estate professionals.
“It started off as a small group of 50 people,” Lennon explained in an interview on the “Real Estate AI Flash” podcast. “Nobody really quite knew what was coming down the pipe. I don’t think any one of us were really ready for the level of change that has been brought about by this tech in our world.”
Lennon notes that the group’s organic growth is fueled by agents seeking practical solutions to everyday challenges in their businesses. “Most agents still want to know how do I get started with AI, how do I get started with ChatGPT,” he said.
Tackling Real Estate Pain Points
The group’s discussions center around the most prevalent pain points for real estate agents:
- Overwhelm: Managing schedules, client communications, and marketing tasks can be overwhelming.
- Communication: Crafting effective communication strategies for both buyers and sellers can be daunting.
- Fear: Many agents feel apprehensive about embracing AI, fearing it will replace their skills or challenge their traditional approach to business.
“One of the things that I think most people learn very quickly is that [ChatGPT] is really effective in helping you hone and craft your communication,” said Lennon. “It is just changing the way that we communicate. And I think that learning how to use AI tools like ChatGPT to communicate better is probably one of the best ways to start to dabble in AI.”
Lennon emphasizes that agents don’t need a technical background to leverage ChatGPT. “You already have all of the skills and knowledge that you need in order to use AI,” he said.
From Crawl to Walk to Run: A Gradual Approach to AI
Lennon encourages agents to start their AI journey by addressing their personal fears and pain points.
“If you have rejection sensitivity and you’re worried about reaching out to the people in your sphere…you can turn ChatGPT into a role-playing partner and start having those conversations with ChatGPT,” he explained. “You can actually have a real conversation that’s very human-like that mimics a conversation that you might have with someone in your database.”
He also advocates using the technology to enhance communication skills by analyzing past conversations and generating script suggestions.
“I really enjoy taking my notes from calls, inputting them into ChatGPT, de-identified, and then asking ChatGPT to offer up some suggestions for a follow-up call or a follow-up question or just to give me some insight,” Lennon revealed.
One of the most compelling benefits of ChatGPT for real estate agents is its ability to create personalized marketing content.
“You no longer need a huge marketing budget or a huge marketing team in order to have personalized brand-specific marketing for your real estate business,” said Lennon.
Elevating AI Mastery: The Next Level
For agents who are already comfortable using ChatGPT for basic tasks, Lennon suggests embracing automation tools like Zapier and Make to integrate AI seamlessly with their existing systems. He pointed to agents within the Facebook group who are using AI-powered tools like HeyGen and BeHuman to create personalized videos that are automatically sent to new leads.
“The moment you have a new lead, send a personalized custom video to that lead. It’ll say, ‘Hey Jim, thanks for signing up on my website,’ and it’ll be a video of you in their inbox,” he said.
A World of Possibilities: Embracing Ongoing Learning
Lennon emphasizes the rapid pace of change in the AI landscape.
“Remembering that things are changing on a daily, weekly basis is important,” he warned. “What works today may not work tomorrow.”
He encourages agents to stay informed by subscribing to newsletters, following industry experts on social media, and engaging in discussions within online communities.
“I think we’re so early in this technological change that it’s important if you’re looking to stay ahead, or just keep up with things for that matter, staying plugged in is really important,” said Lennon.
Conclusion and Summary
The “ChatGPT & AI Mastermind for Real Estate” Facebook group demonstrates the growing interest in AI among real estate agents. The group’s success is fueled by members’ shared desire to learn actionable strategies for leveraging AI to streamline their businesses. As the AI landscape continues to evolve, Lennon’s advice to embrace ongoing learning and to document processes for seamless integration with evolving tools is crucial for agents looking to remain ahead of the curve. With its extensive resources and thriving community, Lennon’s Facebook group offers a valuable platform for agents seeking to navigate the future of real estate, powered by AI.