## AI is Not Replacing Real Estate Agents, But Those Who Don’t Embrace It Will Be Left Behind **Key Takeaways:** – Real estate professionals need to embrace AI and use it to their advantage to remain competitive. – AI tools can help real estate professionals automate tasks, improve efficiency, and enhance their client interactions. – … Read more
## DIY Aims to Streamline Commercial Real Estate with Tech-Focused Approach **Key Takeaways:** – DIY, a tech-based platform, seeks to improve commercial real estate transactions by offering software tools, services, and an affordable talent pool to brokers, managing directors, lenders, and property owners. – CEO and founder Andrew Bermudez, a former commercial real estate broker, … Read more
Navigating the Future of Digital Advertising: AI, Automation, and Multi-Channel Strategies
Key Takeaways The future of digital advertising is being shaped by three key trends: artificial intelligence (AI), automation, and multi-channel marketing strategies. Embracing influencer marketing and understanding platform-specific audiences are essential for effective campaign management. Privacy regulations are becoming increasingly important, requiring marketers to prioritize the protection of personally identifiable information (PII). Local businesses can … Read more
## NAR Lawsuit Shakes Up Real Estate Industry **Key Takeaways:** – A recent lawsuit filed against the National Association of Realtors (NAR) is forcing real estate agents to adapt how they conduct business. – The lawsuit, which challenged how buyer agents are paid, has resulted in significant changes to the way agents will operate, with … Read more
Unlocking Agency Success: The Golden Principles of Pricing You Can’t Afford to Ignore
Key Takeaways Understanding the principles of pricing is crucial for agency owners looking to ensure sustainability and profitability. By adhering to specific pricing strategies, agencies can prevent cash flow issues and create a stable financial foundation. Golden Principles of Pricing Pricing is not merely about setting a number; it’s about establishing a framework that supports … Read more
## AI is transforming real estate: How one entrepreneur is automating deal flow with conversational AI **Key Takeaways** – Deal flow, a platform that leverages AI to automate real estate deal sourcing, has added a new conversational AI feature that allows its bot to engage directly with other realtors and homeowners, even negotiating deals autonomously. … Read more
## AI is Redefining the Mortgage Industry: An Interview with Ranna Walls **Key Takeaways** – **AI is rapidly changing the mortgage industry.** Mortgage brokers are already using AI tools to create avatars, automate sales calls, and generate marketing content. – **AI avatars are becoming increasingly realistic and could revolutionize mortgage marketing.** These avatars allow brokers … Read more