SEO for Local Service Businesses
Why SEO Matters
of traffic goes to the results on the first page of Google
of consumers research a company through the internet
of users seek online reviews for local businesses
SEO Quick Wins
Are you showcasing the most important information on your home page?
Are your meta title and meta descriptions optimized to include your keywords?
Does your website have relevant websites linking back to it?
The more trusted, reputable websites that include your website as a link lets Google know you’re a relevant company that others should know about. Adding your website to your local online business directory or asking your friend to link to your website on their non-competitive home service company’s website are examples of ways to create backlinks to your website.
Do you have a dedicated page for each service you offer?
Do you have a Google Business Profile?
Is your website load speed in the top 10% of service business websites?
Are your NAP (name, address, and phone number) exactly identical across your website, Google, and Facebook?
Do you have at least 10 reviews on your Google Business Profile?
Just like Google ranks websites, Google also ranks Google Business Profiles. They tend to rank based on (1) profiles who have a website linked to them and (2) those that have at least 10 reviews, although more is always better.
Are you using relevant keywords for your business consistently throughout your website?
Do you add reviews left on other platforms to your website?
Do all of your images have accurate alt text?
Do you post new blogs every couple of weeks?
Writing blog posts that are relevant to the type of company you are signifies to Google that you’re an expert in your industry. It’s important to post consistently to keep your website more recent in Google’s eyes. Additionally, blogs can also help drive consumers who are researching a particular topic over to your site. For instance, painters that write an article about the pros and cons of different paint types or brands may attract consumers who are early in the buying process for painting services.
Are you posting on Google and Facebook every week?
Does your website tell your story in a way that customers can relate to and understand why you’re different?
Is your H1 tag written strategically to include your top keyword?
Google recognizes H1 tags are more important than content in H2, H3, or paragraph tags, so you should always add your more important keyword in your H1 tag. When someone is searching for relevant keywords, you’ll be more likely to show up higher.